Showing posts with label Facebook. Show all posts
Showing posts with label Facebook. Show all posts

Friday, May 3, 2013

Quest of the headless horseman...

China is overtaking India in its quest for growth by leaps and bounds, and it’s doing so by embracing innovation. However, except for a few instances, the ecosystem for fostering intellectual property continues to be dismal in India

Patents are funny little things. To understand what we’re trying to say, consider this – “A method for creating networking database containing a plurality of records for different individuals in which individuals are connected to one another in the database by mutual recognition of a relationship. This mutual recognition of a relationship is inferred by the possession of the Guest Key of one member by the other member. This paradigm for network expansion allows users to proactively grow their networks both using the site features and using tools they may be more familiar with, such as email, messaging, talking, etc.” If you’re feeling that we have crammed up a significant space with a definition straight out of a software programming manual, which for now makes no sense at all, then you’ll probably be shocked to know that this in summary is what defines a social network. This in fact is the abstract of the first ever social networking patent that was granted to inventors Jared Morgenstern and Edward Lim. The original assignee of the patent was Sixdegrees.com – a now defunct portal which was in some ways a shadow of what Facebook has evolved into. It was ahead of its time and therefore had to shut shop. However, the patent was later, in 2003, acquired by Reid Hoffman (Co-founder, LinkedIn) and Mark Pincus (Co-founder, Zynga) for $700,000 fearing that if resourceful players like Yahoo get their hands on it, they’ll bring the entire social networking ecosystem to a standstill for a significant amount of time. Their anxiety was compounded by the fact that most social networks during those days were start-up which were having trouble putting up money for basic infrastructure like servers. Had Yahoo (which was also a bidder) acquired the patent and gone on an offensive, these new businesses would have had no choice but to close down. For now, the owners of this seminal patent are, well, sitting on it. Pincus is out of the social networking business (before Zynga he had been a co-founder at a social network called Tribe.net). But Hoffman is very much on the same terrain. And his website LinkedIn is emerging as one of the most successful and sustainable social networks after Facebook. If for some reason he decides to sue Facebook, the latter will have no choice but to either settle down for an obnoxious amount or licence out some of its own patents in exchange for Hoffman’s.

In fact, very recently, Mark Zuckerberg experienced first hand what it might mean to get locked into a patent battle with a rival. After joining Yahoo, Scott Thompson – the now fired CEO – spearheaded the filing of a 10 patent infringement lawsuit claiming that Facebook had been violating Yahoo patents in the areas of news feeds, advertising and privacy settings. Instead of plunging into the battlefield Facebook agreed to licence its patents in exchange for Yahoo’s apart from strengthening the existing advertising and content sharing partnership. Before this unsolicited drama, the social network had to cough up $40 million to acquire some patents from Friendster (a social gaming site founded in 2002) in 2010. Now with privacy becoming a huge issue, Zuckeberg has finally managed to get a patent for ‘Dynamically generating a privacy summary’ which he had applied for in 2006. The patent defines the process of displaying a user’s profile based on his/her privacy settings. The development will help the now listed company by protecting a significant part of the social networking experience. Other social networks might have to eventually license out the patent from Facebook.


Source : IIPM Editorial, 2013.
An Initiative of IIPM, Malay Chaudhuri
 
For More IIPM Info, Visit below mentioned IIPM articles

Saturday, April 27, 2013

"Despite opportunities, the company faces several risks"

Rick Summer, Senior Stock Analyst, Morningstar, talks to B&E's Amir Moin about the future prospects of the world's largest online social network

B&E: Do you think Facebook will be able to innovate on its business model with all the money it has raised from the IPO. If yes, how?
Rick Summer (RS):
Facebook announced a new service called Facebook Exchange that allows advertisers to capture information about users’ browsing history and employ real time bidding strategies for more relevant ads on the Facebook website. The service is set to launch in the next few weeks. In our view, this service signals the most consistent trend that we expect for Facebook’s future – the company will need to continue investing in deep technology solutions to maximize the value of its user base to advertisers. Moreover, the company will need to marry the capabilities of ad formatting, measurement, relevancy, and reach for advertisers in order to achieve our forecast growth rates and continue the shift of advertising dollars from offline media to Facebook.

B&E: In its disclosures before the IPO, Facebook made it clear that revenue growth had declined from 155% to 45% and will continue to decline. What are your views on Facebook’s current business model. Do you think Mark Zuckerberg rushed with the entire IPO thing?

B Facebook’s platform capabilities provide important assets for growth and competitive advantage. We believe optimism is warranted, but the market may not appreciate several near-term challenges facing the company. First, there is a lack of best practices for advertisers to measure the return on their advertising dollar. In our research, advertisers and agencies have commented that the lack of standards or clear returns on investment in running social advertising campaigns presents a challenge, although the massive user base is too compelling to ignore. However, if agencies and advertisers are not able to develop acceptable tools for measurement, growth in social advertising may stall and the value of Facebook will be as generic as any other website that drives traffic.

B&E: How do you value the stock at the moment. What do you expect from Facebook in terms of growth and profitability?

RS:
We value Facebook at $32 per share, representing an enterprise value of approximately $71 billion. Our valuation represents a multiple of 59 and 71 times our 2012 earnings per share and free cash flow estimates, respectively. In modeling the company, we forecast 10 years of financial statements. Admittedly, there is a great deal of uncertainty about the ultimate growth trajectory and profit profile of the company, but the exercise is important to us for several reasons. First, we believe the company will reach its structural maturity within 10 years, whereby it has normalised operating margins and cash flow yields. Second, understanding the size of the revenue opportunity at the end of our explicit forecast period helps quantify our level of optimism about the firm’s revenue potential. While we would not feel comfortable about our level of precision in forecasting the absolute level of revenue in three years, we do think our 10-year forecast results in a fair representation within a range of possible outcomes.


Source : IIPM Editorial, 2013.
An Initiative of IIPM, Malay Chaudhuri
For More IIPM Info, Visit below mentioned IIPM articles